Five ASDA stores have been recognised as the top national fundraisers for Fields in Trust at the charity’s inaugural Awards Ceremony hosted by John Inverdale at Lords Cricket Ground on 29th November 2012.
The Fields in Trust Awards celebrated the fantastic achievements of the charity’s programme The Queen Elizabeth II Fields Challenge headed by Patron, HRH The Duke of Cambridge. ASDA Park Royal (West London), ASDA Pilsworth (Manchester), ASDA Coatbridge (North Lanarkshire), ASDA Walthamstow (North London) and ASDA Girvan (South Ayrshire) raised the most money for Fields in Trust during a fundraising month earlier this year. Fundraising activities carried out by the stores included a sponsored instore bike ride and events on their local site protected through the Challenge.
ASDA and the ASDA Foundation have been supporting Fields in Trust’s Fields in Trust’s Queen Elizabeth II Fields Challenge. The Challenge is an initiative to mark the great events of 2012: HM The Queen’s Diamond Jubilee and the London 2012 Olympic and Paralympic Games. It aims to protect as many outdoor recreational spaces in perpetuity as a permanent, grassroots legacy in communities across the UK.
Alison Moore-Gwyn, Chief Executive of Fields in Trust, said: ‘We’re delighted with the enthusiasm and effort that the ASDA Community Life Colleagues put into supporting the Challenge and fundraising for Fields in Trust. Their inventiveness with ideas for the fundraising and the time they spent has been recognised in the fantastic amounts they’ve raised to help protect spaces across the UK. Thank you!”
Paul Kelly, External Affairs and Corporate Responsibility Director at Asda said: ‘Congratulations to all the fundraisers for the enormous contribution that they have made to preserving fields in their local communities for future generations to enjoy. Asda is committed to making the communities we serve better places to live and work so helping provide clean, green spaces for children and their families to play and relax is a cause that we are proud to support.’
Awards were also given in other categories including Most Improved Field, Landowner of the Year, Best Have a Field, Most Loved QEII Field, QEII Community Champion and Getting Active on a QEII Field.
Photos of the evening
ASDA Community Life Colleague winners with Paralympian Andy Barrow, Premiership referee Martin Atkinson and Paul Kelly, External Affairs and Corporate Responsibility Director at Asda
ASDA Community Life Colleagues from Wembley and Park Royal
ASDA Community Life Colleague winners with Paralympian Andy Barrow, John Inverdale, Paul Kelly and Fiona Campbell Roberts from ASDA