The Queen Elizabeth II Fields Challenge aimed to permanently protect parks and green spaces across the UK, facilitate participation events and provide improvement funding.
Achievements
A total of 1,392 Queen Elizabeth II Fields – over 8,600 hectares (over 21,300 acres) – permanently protected in England, Wales, Scotland and Northern Ireland
300+ joint branded community events held in 2012 with 60,000 attendees
Three high profile royal engagements generating in excess of £1.5 million worth of media coverage
£3 million invested in improvements to Queen Elizabeth II Fields
The partnership was a practical and positive demonstration of Asda and the Asda Foundation’s commitment to the health and wellbeing of local communities. At least one Queen Elizabeth II Field was protected within a five-mile radius of 85% of Asda stores whilst instore promotion of partnership activity and fundraising totalled £384,000, leading to the project being a Finalist at the 2013 Business Charity Awards in the Retail and Charity Partnership of the Year category.
"Asda is committed to making the communities we serve better places to live and work and so helping to provide clean, green spaces for play and relaxation is a cause we are proud to support."
External Affairs Director, Asda
